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THE

nec procu

The beating

PULSE

of the Golden Triangle 

THE

September 22nd, 2020
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Craft Beers – We Visit A GT Micro Brewer

The Lentil Takes An Impartial “behind-the-scenes” Look At This Exploitative Short-lived Middle Class Fad

Pop into any local in the Golden Triangle  today, and you’ll probably be confronted with a bewildering choice of speciality ‘hand crafted’ bottled beers, many with eye watering price tags.

But what is behind the new trend for expensive ‘craft’ ales ? What does it take to produce them ? And how do they command such extraordinary prices ?

I visited a fairly nondescript  terrace house on Warwick Street to meet local brewing brothers Rufus and Miles Boden and to  learn more.


 

ME: So gentlemen,  tell me more about your family’s long tradition of brewing and distilling which allows you to adorn yourselves with the  title “Master Craft Brewers”.

Rufus: Obviously with my experience at Price Waterhouse Cooper, and Miles’ role in HR at Microsoft, we’ve both come to know the difference between a relatively cheap draft real ale, and a really expensive bottled ale.

ME: Well perhaps you can talk me through the ‘magic’ of the craft brewing process then please.

Where The Magic Happens
Where The “Magic” Happens

Miles: Sure thing. Well we put the yeast and stuff in this pan . . . .

Rufus: . . . . the mashing kettle . .

Miles: . . . then we turn the gas up to full blast for a bit . . .

Rufus: . . . . to impart the flavours of the organic  ingredients into the ale . . .

Miles:  . . . . . and to kill the germs . . . .

Rufus:  . . . and then the ale needs to mature . . . .

Miles: . . . cool down . . . .

Rufus: . . . . so that it can be bottled . . . .

Miles: . . . . without me scalding myself.

Yow, holy sh*t that’s hot . . . . easy does it . . . . . and that’s another six done . . .

ME: Fascinating. And tell me gentlemen, how do you conjure up such exotic and enticing names for these beers ?

Rufus: We firmly believe that  the word “label” should appear in the name . . . . so we have  “Red Label”, “Yellow Label” etc. Then we choose a heroic figure, someone from history, Nelson perhaps, or a sporting icon . . . maybe Will Carling . . . . and we get . . . . . .

Miles:  . . . . Carlings Black Label . . .

Rufus: Look Miles, if you’re not up for this, why don’t you f*** off back to f***ing Microsoft . . . . .

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